Act-On
Elevating Marketing Automation: The Act-On and Fifth Partnership
Marketing Automation Platform for B2B and B2C Players
Service
Custom Web Development
Team Size
10+ specialists
Industry
Marketing
Client’ s Location
Portland, USA
About Act-On
In the ever-evolving landscape of marketing, Act-On has emerged as a beacon of innovation. Act-On helps marketers craft multi-channel experiences, nurture better leads, harness data for actionable insights, and achieve measurable results. Their mission is to enable businesses to scale their marketing efforts, engage customers across the entire lifecycle, and drive conversions.
Act-On Software is at the forefront of marketing technology, offering solutions that empower marketers to engage with their target audience at every stage of the customer lifecycle. Founded in 2008, Act-On has been on a mission to make customer data actionable, enabling marketers to create intelligent and effective marketing programs that drive business growth and increase customer lifetime value.
Act-On takes pride in offering a comprehensive marketing feature set without the complications associated with hard-to-use platforms. Their commitment to supporting genuine marketing progress is evident in their world-class product, robust customer support, dedicated customer success teams, and technical expertise.
Our Solution
As Act-On's trusted technology partner, Fifth has played a pivotal role in expanding service offerings and enhancing the growth marketing automation platform. Our collaboration with Act-On began in 2021 when our experienced specialists joined a globally distributed team comprising nearly 200 professionals.
Transforming Act-On's Product
Our mission was to modernize the platform, introducing new features and a fresh design to help users create exceptional brand experiences and drive business growth across industries worldwide.
The “Act Squad” and Agile Approach
One of the defining features of our collaboration is our ability to seamlessly integrate with Act-On's core frameworks and our agile mindset. We actively engage in discussions, providing insights on features, processes, and implementations before delivering new features with user-friendly designs. Despite a 12-hour time difference, our well-organized process ensures a smooth collaboration with Act-On's team members in the PST time zone, delivering the same quality of service we do locally.
Fifth has assembled a specialized team known as the "Act Squad", comprising full-service backend and frontend developers, QA specialists, designers, and project managers. This team ensures Act-On always has dedicated resources whenever they are needed. Together, we continue to build, improve, and innovate a platform that is robust enough to withstand changes in the marketing industry, yet flexible enough to adapt to the evolving needs of the marketers it empowers.
Our Commitment
The partnership between Act-On and Fifth exemplifies the power of collaboration and innovation in the world of marketing automation. Together, we are elevating the Act-On platform to new heights, enabling businesses to thrive in the dynamic landscape of modern marketing.
Stay tuned for more exciting updates as we continue to shape the future of marketing automation.
Partner Feedback
Syed Mohtashim Ahmed
SVP of Engineering & Ops at Act-On Software
“My team enjoyes collaborating with Fifth's dedicated development team as they are competent and are committed to our business success.”
Interested to
learn more?
Send us a message to discuss your needs and our capabilities. You can also reach us at business@fifth-llc.com orschedule a meeting.
